The phrase "added advantage" refers to an extra or additional benefit, often one that provides a competitive edge or increases the chances of success. It suggests that something has been added on top of what already exists, making it more effective or valuable than before. The term is commonly used in business and marketing contexts where companies aim to highlight their unique selling points or differentiators as a way to stand out from competitors. In essence, "added advantage" implies that something has been added to increase the overall value of a product, service, or idea.